Click of the Bunch; ONLINE SENSATION MONITORS WHO'S HOTTEST OF THE HOT Two Scots Behind a Website That Tells You Who Are the Biggest Stars of World's Social Networks

Daily Record (Glasgow, Scotland), June 1, 2012 | Go to article overview

Click of the Bunch; ONLINE SENSATION MONITORS WHO'S HOTTEST OF THE HOT Two Scots Behind a Website That Tells You Who Are the Biggest Stars of World's Social Networks


Byline: John Dingwall

TWO Scots have launched a groundbreaking website that charts which celebrities are the biggest in the world of social networking.

Paul Morrison, who helped launch T in the Park in the mid-1990s, and former Airmiles chief executive Drew Thomson have created Starcount.

The website aggregates all the chatter from the 1.5billion people using the 11 biggest social media platforms in the world.

Taking information from sites such as Facebook, Twitter, YouTube, Google+ and China's Tencent Weibo and Sina Weibo, they say it makes their website the first port of call for chart information on everything from the world's favourite pop stars to which politicians we love to hate.

Paul, 45, said: "We take the detail from the networks every day, then break it down into genres and that enables us to create charts.

"Some of the worldwide stars aren't as big as they think they are. The numbers don't lie. This is really what people think and say.

"We have been able to compare the numbers and tell who is the more famous - Cristiano Ronaldo or Coca-Cola."

The site enables fans to find out what others are saying across social networks.

Paul said: "You can click on the feeds. If you like to follow anything, you can do so with all their social media chatter in one place.

"Our next phase is launched in three months. The site will be able to tell Manchester United who their most influential fan is, or Coca-Cola, or the Daily Record. That's when it gets really exciting.

"Brands will then be able to create a dialogue with their biggest fans and give them information that could help them promote themselves."

With the help of their business partner, Becky Morgan, who has worked with Richard Branson, the Glasgow-born pair have also announced the first Starcount global social networking awards in Singapore.

The team behind Starcount began working on the project more than 18 months ago after impressing the Singapore government by staging the first F1 Rocks concerts.

Paul said: "The big F1 Rocks show went out to 47million people on TV.

"Social media is the way kids consume media. They'll be doing their homework while downloading a track, playing a video and chatting to a friend on social media. To have all those things together makes sense."

Drew, 43, said: "Starcount is global because it covers all the social networks in China, Japan, South America, South East Asia and India, as well as all the Western countries.

"At present, the Almighty award, which goes to the most popular person in social media in the world would go to Lady Gaga, in sport it would be Cristiano Ronaldo. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Click of the Bunch; ONLINE SENSATION MONITORS WHO'S HOTTEST OF THE HOT Two Scots Behind a Website That Tells You Who Are the Biggest Stars of World's Social Networks
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.