BPOs Sustain Fast-Food Industry Growth

Manila Bulletin, April 10, 2012 | Go to article overview

BPOs Sustain Fast-Food Industry Growth


MANILA, Philippines - The robust BPO (business process outsourcing) industry has fueled growth of the country's fast food chains that proliferate in areas near BPO centers.

Binalot Fiesta Foods Inc. (BFFI), home of Pinoy favorites wrapped in banana leaves, is one such franchised business that enjoyed great success together with the BPO industry.

Binalot CEO Rommel Juan said that Binalot franchisees Cookie Escondo, Nap Casibang and Maz Uno, whose stores are located right at the middle of the Ayala BPO hub are enjoying strong growth. They serve a variety of multinational expats and Filipino call center agents employed by BPOs.

"We are finding more commercial sites beside BPOs and we see the industry growing even more. Because we see parallelisms with the BPO industry and the food industry, we know that it will complement each other. This industry is definitely one where the Philippines have an advantage. Filipinos are naturally caring. We do not argue with our customers. It shows the Filipino's natural hospitality, warmth and quality of service," Rommel said.

It came as no surprise when Binalot, who's known as a Pinoy green fast food, partnered with BPO giants Accenture and SPI Global. In a Corporate Tie-Up agreement, a ''Buy Now, Pay Later'' system was introduced. …

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