Mobile Data Business Seen to Sustain Globe Telecom Growth Ahead
MANILA, Philippines - With the rapid penetration of social media and availability of more affordable smartphones among Filipino mobile phone owners, Globe Telecom looks at its mobile data business to sustain momentum after the segment posted substantial growth in revenues in the 3rd quarter of 2011.
As of end-September this year, the company's mobile browsing revenues rose to over P1.4 billion, a 64% increase from last year's levels on the back of the company's strong portfolio of new services that promote the use of mobile internet for social networking, search engine, e-mail services as well as entertainment through the use of mobile applications or apps.
Opening up its mobile data services to a wider market, Globe launched the widest range of mobile internet plans available for every need or lifestyle. Globe PowerSurf is a set of consumable mobile browsing plans perfect for users who surf and stop as they wish. For those who just cannot live without mobile Internet, Globe SuperSurf is the best deal to surf all you can anytime, anywhere.
Both PowerSurf and SuperSurf offer different variants depending on amount of mobile browsing usage. BlackBerry users can also avail of tailor-fit plans providing users easy access to their favorite sites. Just recently, subscribers can also choose to avail megabyte (MB)-based charging scheme, a plan ideal for users who don't surf as much, but would like to be connected all the time for on-time notifications or updates.
During the said quarter, Globe also launched m.globe, an all-in- one mobile portal that allows users to enjoy the best of the mobile web in a single platform without the need for an expensive and sophisticated internet-capable phone. …