Students Get Hands-On with Live Business Case Studies

The Journal (Newcastle, England), June 20, 2012 | Go to article overview

Students Get Hands-On with Live Business Case Studies


GLOBAL organisations have been active participants in a unique innovation for a business strategy programme, masterminded by Blackswan at the University of Sunderland Business School.

The programme was crafted and delivered by blackswan, the global business transformation organisation, in partnership with the Business Clinic at the university's Faculty of Business and Law.

Blackswan encouraged two of its largest, world-famous strategic partners to offer live case studies as part of the five-day interactive programme, in which postgraduate students mapped out business strategies for each organisation.

The pioneering nature of the programme attracted postgraduate students from across the faculty to take part - including one former student, Thorben Hnel, who travelled back from Germany, where he is currently completing his PhD in innovation expertise.

Thorben said: "I was very impressed with the content of the programme. The guest speakers and lecturers were absolutely committed to both-way discussions on the topic. This hands-on practice insight is really beneficial and, as an inherent part of future postgraduate courses, would boost the student experience." Chief executive officer Maurice Duffy said: "This innovation programme has given us an opportunity to transfer the unique learning we have from the world of business into the classroom. …

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