Creativity Is the Key Driver We Need to Reboot Our Economy

Western Mail (Cardiff, Wales), July 14, 2012 | Go to article overview

Creativity Is the Key Driver We Need to Reboot Our Economy


Byline: DYLANJONESEVANS

THE American academic Richard Florida, whose work should be compulsory reading for every economic policymaker in Wales, stated in his seminal book The Rise of the Creative Class that "access to talented and creative people is to modern business what access to coal and iron ore was to steel-making."

Given this, you have to wonder why politicians and policymakers are not doing more to encourage greater creativity in the economy. Indeed, that was the subject of research released last week by the software company Adobe.

The State of Create report was commissioned not only to get a handle on how important creativity is to the UK economy but, more importantly, how it affects people in their everyday lives.

The main finding is that while a high percentage of people in the UK agree that creativity is the key to driving economic growth, we are not living up to our creative potential as a nation ie 63% of adults consider themselves to be someone who is creative, but only a third feel they are living up to this potential.

And what are the main reasons for this perception? Four out of five believe that there is an increased pressure in work on being productive rather than creative. In addition, risk aversion is seen as a barrier with "playing it safe" being the strategy usually adopted by organisations which results in those who are innovative and entrepreneurial having their ideas stifled by those who are less creative.

They also feel there was a lack of time to create new things and that they cannot afford to be creative. Indeed, a third of adults wanted more time in the workplace to think creatively and to be trained to use different creativity tools. And for those companies that have encouraged such thinking, there has been commercial payback. Take, for example, the policy of internet giant Google which lets its employees spend one day each work week focusing on their own projects and which has resulted in creating half of the company's new products and services.

Nearly two-thirds of the respondents also believed that creativity was being stifled by the UK education system and while young people are seen to be more creative than those over the age of 35, they need to be given the opportunity to develop creative skills even within a formal educational environment, especially through greater use of social media tools. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Creativity Is the Key Driver We Need to Reboot Our Economy
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.