Signature Events Bring in the Cash

Sunshine Coast Sunday (Maroochydore, Australia), July 22, 2012 | Go to article overview

Signature Events Bring in the Cash


Byline: MARK FURLER

MAJOR EARNERS

2011 Noosa Triathlon and Multi-Sport Festival

Economic Impact of $12.11 million; 10,768 participants, 15,163 visitors and 69,182 visitor nights.

Increase of $1.05 million from 2010 event

Growth of $7.57 million since 2002

2011 Mooloolaba Triathlon and Multi-Sport Festival

Economic Impact of $12.15 million; 13,880 visitors, 16,986 participants and 34,206 visitor nights.

Increase of $1.44 million from 2010 event

25th anniversary in 2012

2011 PGA Golf Tournament

Economic Impact of $6.78 million; 38,352 attendees and 25,487 visitor nights

EQ supported since 2000

2012 Noosa International Food and Wine Festival

Economic impact of $2.57 million

14,459 attendees, 8674 visitors = 60% visitation

25,278 visitor nights

Australian Surf Lifesaving Championships a Sunshine Coast 2016

10 days a 15,000 visitors, 65,000 visitor nights a economic impact from Gold Coast events approx $12 million

Source: Events Queensland

MAJOR events are expected to pump almost $40 million into the Sunshine Coast economy over the next year, and the Australian Surf Lifesaving Championships in 2016 will deliver 15,000 visitors and $12 million over just 10 days.

But the boss of Events Queensland believes there is even greater potential for the region to build on signature sports and music events because of the Coast's great climate, beaches and lifestyle.

Chief executive John O'Sullivan said the Mooloolaba and Noosa triathlons and the PGA golf championship had become clearly established as signature events that were pure gold in promoting the region.

The three events bring in more than $36 million, attracting almost 88,000 people and generating nearly 160,000 visitor nights. …

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