Chief Competition: One Global Consultancy Learns That Games Are Not Just for Kids

Talent Development, August 2012 | Go to article overview

Chief Competition: One Global Consultancy Learns That Games Are Not Just for Kids


The following story was shared by Frank Farrall, lead partner of Deloitte Digital in Australia.

CLIENT

Deloitte Digital offers traditional digital consulting services and an on-demand suite of customized digital solutions, the most successful to date being the Deloitte Leadership Academy (DLA) app for executive learning.

PROBLEM

Beginning in late 2008, Deloitte worked with an Australian airline client to develop DLA so that frequently flying executives could use air time for learning and development. DLA includes short bits of lecture content from educational institutions such as Harvard and Melbourne business schools, and case studies of CEOs from prominent global corporations.

For example, the app may contain a three- to five-minute video with a segment of a Harvard lecture on managing change, followed by an interview with a well-recognized CEO sharing how he drove change in his organization. Although new users initially accessed the platform intensively, Deloitte found that individual use declined over time.

DIAGNOSIS

Knowing that people easily become addicted to games and that humans are motivated by personal and group competition, Deloitte decided to integrate gamification as a way to increase executives' use of DLA.

METHODS

In late 2011, Deloitte incorporated gamification functionality within a pilot release of an updated DLA platform. The company worked with gamification provider Badgeville to customize and integrate the Badgeville for Yammer social gaming platform. The platform is designed to drive knowledge sharing and build an employee rank and reputation system around DLA content and course completion.

Users can earn a series of badges as they complete pieces of content, so if an executive completes the DLA Change Module, he receives a "change badge. …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • A full archive of books and articles related to this one
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Chief Competition: One Global Consultancy Learns That Games Are Not Just for Kids
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

    Already a member? Log in now.