Not Lovin' It

By Baker, Katie | Newsweek, September 17, 2012 | Go to article overview

Not Lovin' It


Baker, Katie, Newsweek


Byline: Katie Baker

Will India buy a meatless Big Mac?

McDonald's is practically synonymous with burgers--the bigger and beefier, the better. So fans expressed a degree of shock last week when the fast-food juggernaut announced plans to open two all-vegetarian restaurants next year. The meatless eateries will debut in India, where the company already eschews beef and pork products in deference to Hindu and Muslim populations, and where it offers an array of veggie-friendly options: the McAloo Tikki "burger" (a spicy potato patty), and the McSpicy Paneer (deep-fried cheese).

India is a hot market these days for American brands looking to cash in on the country's burgeoning middle class. According to one estimate, the fast-food industry there is expected to almost triple by 2014, to $2.6 billion. Competitors such as Yum! Brands (which owns KFC, Taco Bell, and Pizza Hut) and Dunkin' Donuts are a growing presence, and Starbucks and Krispy Kreme both plan to launch stores before the end of the year.

Though McDonald's Indian outlets now account for less than 1 percent of its stores worldwide, the company desperately needs the business. Its stock has slumped almost 10 percent this year, and in July it reported declining profits in India and announced it would slash prices. The new all-veggie branches--in the Sikh holy city of Amritsar and the Kashmiri town of Katra, near the shrine of Vaishno Devi--take aim at the millions of religious pilgrims who abstain from meat each year as part of their journey to the holy sites. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Not Lovin' It
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.