Communication of the Change to Organ Donation Is Now Essential to Create a New Donor Culture and Help Save Lives; Roy J Thomas Outlines What Needs to Be Done Next for Organ Donation Proposals in Wales

Western Mail (Cardiff, Wales), September 17, 2012 | Go to article overview

Communication of the Change to Organ Donation Is Now Essential to Create a New Donor Culture and Help Save Lives; Roy J Thomas Outlines What Needs to Be Done Next for Organ Donation Proposals in Wales


CONSULTATION is one thing but communicating change is always at the heart of a successful government.

The consultation on the draft Human Transplantation (Wales) Bill ended last week. As demand increases for transplants there is a need for new thinking from the Welsh Government and the proposed Bill provides a framework for going forward. Communication of the change is now essential to create a new organ donor culture and save lives.

implementing, even a much needed policy shift, often fail. The public has shown they are in overwhelmingly in favour of the Welsh Government's proposals on opt out.

Therefore, any communications plan by Welsh Government needs to be carefully thought through to avoid high rates of people opting out by those wishing to scaremonger without the facts.

Discussion with expert groups is essential and a complex piece of legislation needs more than the odd press release or gimmick. Government cannot work in isolation in complex health matters.

A new transplant strategy based on the change of culture on organ donation is essential.

Governments cannot be isolationist when: * delivering a new, dedicated transplant infrastructure and new organ donation culture for Wales; * consulting persons of 16 and older in schools and colleges and providing evidence of the selfless ethic required of a donor or donor family; * promoting the role of the family in discussing organ donation by communication and campaigns.

Some take the view, as we do, that the existing organ donor register should be phased out for a period of three years.

This will not be acceptable in England as the old fashioned register (invented in Wales by Lifeline Wales) is seen as safe but it is, of course, an ineffective process when making comparisons to organ donation rates in other European countries where opt out legislation exists. …

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Communication of the Change to Organ Donation Is Now Essential to Create a New Donor Culture and Help Save Lives; Roy J Thomas Outlines What Needs to Be Done Next for Organ Donation Proposals in Wales
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