Culture : Commission Seeks to Promote Cultural and Creative Sectors
The European Commission aims to unlock the full potential of the cultural and creative sectors by creating a favourable environment. On 26 September, it presented a new strategy outlining five fields of action to meet this objective: 1. skills needs; 2. improving access to finance; 3.aexpanding markets through partnerships and new business models; 4. extending the international dimension; and 5. enhancing cooperation with other sectors and policies, such as industry, innovation, information and communications technology (ICT), education, tourism, urban and regional development and territorial planning.
"Europe's cultural and creative sectors are not only essential for cultural diversity; they also contribute a great deal to social and economic development in our member states and regions," said Androulla Vassiliou, the commissioner for education, culture, multilingualism and youth.
According to the European competitiveness report 2010' and other sources, the cultural and creative sectors account for between 3.3% and 4.5% of GDP and employ between seven and 8.5 million people. But the creative and cultural sectors face major challenges stemming from the digital shift and globalisation, as well as from a high fragmentation of markets along cultural and linguistic lines.
Thus the Commission has pledged to adopt, inter alia, a recommendation on European cinema in the digital era, and to examine the possibility of putting in place a guarantee fund for fashion enterprises. …