This Week


Marketing's comprehensive digest of the most significant industry news from the past seven days.

- P&G scoops Brand of the Year

Procter & Gamble has won The Marketing Society's 2012 Brand of the Year award, which is run in association with Marketing and sponsored by international design agency Tag, writes Noelle McElhatton.

The award was accepted by Roisin Donnelly, P&G's corporate marketing director and head of marketing, at The Marketing Society annual dinner, held at the Roundhouse in London last week.

Attendees chose P&G, a worldwide sponsor of the London 2012 Olympics, from a shortlist of five brands unveiled on the night that included EDF Energy, BT, Sainsbury's and easyJet.

Brand of the Year, page 14

- Moet swaps ambassadors

Moet & Chandon is ending its association with actress Scarlett Johansson and has recruited tennis star Roger Federer to replace her as its brand ambassador, writes Alex Brownsell.

Federer will appear in the forthcoming ad campaign for the Champagne brand, which is owned by Louis Vuitton Hennessy. Moet & Chandon announced the agreement in a video on its YouTube channel.

Stephane Baschiera, chief executive of Moet & Chandon, said: 'Roger Federer personifies the glamour of achievement, great generosity and tremendous style values that have been key to our house throughout its long history.'

Johansson had been the face of the luxury brand since 2009.

- London & Partners hires Gottlieb

London & Partners, the promotional body for the capital, has appointed Chris Gottlieb, Oxfam's communications director, to the new role of director of strategy, brand and communications.

Gottlieb, who will join the organisation in January, previously held several marketing roles at the BBC, including director of marketing, communications and audiences.

He will be responsible for developing and implementing a global marketing programme for London & Partners, and directing its strategy, insight and propositions, communications and brand teams.

The appointment follows a restructure last month, which included the departure of long-serving marketing and communications director Martine Ainsworth-Wells. As part of the reshuffle, Julie Chappell has been promoted to the role of director of consumer marketing and digital AB

- SodaStream hits back at ad ban

SodaStream has launched a protest TV ad in response to a decision by Clearcast, the body that clears TV ads for broadcast in the UK, to ban its pounds 11m global campaign hours before it was due to air, writes Rachel Barnes.

The protest ad features a black screen, with the words: 'If you love the bubbles set them free'. The end frame directs viewers to YouTube, where they can still view the banned ad.

Clearcast ruled that the original 'SodaStream effect' ad, created by Alex Bogusky and Rob Schuham at Common Agency, could not go out due to its 'denigration of the bottled-drinks market'.

The creative featured batches of unidentified soft drinks in plastic bottles exploding every time someone used a SodaStream. The voiceover then stated: 'With SodaStream, you can save 1000 bottles a year.'

- Nissan appoints UK marketer

Nissan has appointed Guillaume Masurel as its UK marketing director, following the departure of Steve McLennan to a role in the car manufacturer's European business.

Masurel joins from Nissan's headquarters in Japan, where he was global chief marketing manager for performance cars.

Masurel previously held several marketing positions at Nissan Europe. He will be responsible for all local advertising, events and CRM strategy.

Nissan has also hired former Toyota marketer Jon Pollock as its corporate sales director. Until 2010, he held the title of general manager, marketing communications at Toyota, prior to which he spent 10 years in product marketing roles at Nissan. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited article

This Week
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this article
  • Highlights & Notes
  • Citations
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.