Dianna Booher

By Booher, Dianna | Talent Development, December 2012 | Go to article overview

Dianna Booher


Booher, Dianna, Talent Development


Founder, Booher Consultants Inc.

Grapevine, Texas

Dianna Booher is an expert in the field of business communication and productivity. Her extensive and ongoing research and published works serve as the foundation for her firm's communication skills training and consulting services.

She is the author of 46 books, including her classic, Communicate with Confidence: How to Say it Right the First Time and Every Time, and her 2011 title, Creating Personal Presence: Look, Talk, Think, and Act Like a Leader. The National Speakers Association inducted Booher into the CPAE Speaker Hall of Fame, and Successful Meetings magazine named her one of the 21 Top Speakers for the 21st Century.

Q WHAT WAS YOUR FIRST JOB, AND WHAT LESSONS DID YOU TAKE AWAY FROM IT?

My first job was in high school when I worked at Six Flags. There I learned the importance of proper image--how you look and dress, friendliness, and customer service. When I was hired as a 16-year-old, the vice president of HR looked at me and said, "You have a tiny pimple on your chin. You need to get that cleared up before you report for work." He preached that image was everything at the amusement park.

The second lesson I learned was the importance of confident communication. As teens, we had to give directions to adults and communicate with authority to keep them safe on the rides. If you had a great presence about you and good communication skills, patrons did what you said.

[ILLUSTRATION OMITTED]

Q HOW DID YOU INITIALLY BECOME INTERESTED IN THE FIELD OF BUSINESS COMMUNICATION AND PRODUCTIVITY?

I always liked to write papers in school. In early adulthood, I had several older friends who happened to be executives at major oil companies in Houston, where I lived. They were continually complaining about their employees--engineers, lawyers, and IT staff--who couldn't write. And I always thought, "How hard is that?"

I was writing a novel at that time while going to graduate school, and I asked my agent: "Do you think you could sell a book on business writing? I can write a book to help engineers learn how to write. They think logically, so I can create a logical, five-step plan and measure the results--how much faster they can write with this system. I can save the company money." My agent agreed, and that's how I sold it.

I wanted to become the expert, so I went to my executive friends and asked for writing examples. I picked out passages and put them in my first book, Would You Put That in Writing? …

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