Regional Media Bigwig/Network CEO Heads 48th Anvil Awards Jurors
The 48th Anvil Awards is breaking out of tradition and setting many milestones this year. Boasting of a record-breaking number of entries from various organizations, almost 400 entries competed to bring home the prestigious Anvil from the largest premier public relations award-giving body in the country.
The "Oscars of Philippine PR practice" widened its scope from traditional tri-media (television, radio and print) to venture into realm of digital and multi-media. For the first time, the Anvil Awards accepted Digital PR entries as part of the PR programs category, undoubtedly recognizing the growing importance of social media in reaching out to netizens and the interconnected generation of today. As a result of this development, interest heightened among the country's public relations practitioners who acknowledged the power of the digital media and the Internet to get their message across to their customers and the public at large.
To provide a high-level of expertise in appraising for the 48th Anvil Awards, a media heavyweight was appointed as Chairman of the Board of Jurors in the person of Vishnu Mohan, the Chief Executive Officer of Havas Media Asia Pacific.
Acknowledged by peers in the industry as a "champion of digital and mobile," Mohan leads the entire operations for Havas Digital and its network's aggressive investments in resources to build a strong capability in these two areas. Under his wing, Havas Digital which accounts for almost half of the Havas Group in Asia - a media network he set up in 2005 from scratch, has full service digital and mobile capabilities under these brands: Media Contacts (a full-service digital network), Ecselis (performance marketing) and Mobext (mobile marketing). Today, he oversees all of the 40 offices in digital, traditional, sports and entertainment marketing across 25 cities in the region running under the brand names of MPG, Havas Digital and Havas Sports & Entertainment. …