The Readership Survey Report

By Jenkins, Kristin | Anglican Journal, September 2012 | Go to article overview

The Readership Survey Report


Jenkins, Kristin, Anglican Journal


We asked you to tell us what you think ... And you did.

THANK YOU to the 4,185 readers who took the time to fill out our national readership survey.

Your feedback--which at 2.9% of the total readership is "statistically significant," by the way--has given us much food for thought. Importantly, it has given us what we need to make the Journal's unique communications ministry of the Anglican Church of Canada even more relevant.

For those who also took the time to send in comments about the value and shortcomings of your diocesan and national newspapers. I am extending a special note of appreciation. We are here to serve you, and with your guidance, we can better understand your needs.

You can't please all of the people all of the time--we know that better than anyone. But we can refine and replace and renew in those areas that you have identified.

1 Who are you, anyway?

The vast majority of readers who responded to the survey are:

* female

* retired

* living alone or with one other person

* very active in parish life

* getting news from a newspaper or TV

* using a computer for email

* not visiting the Journal's website and Facebook page

2 How old are you?

4,098 said they are ...

Under 18 years of age   0%

18 to 49 years of age   6%

50 to 64 years of age  22%

65 to 74 years of age  30%

75 to 84 years of age  30%

85. years of age       12%

3 How often do you attend church?

4.090 told us they attend . … 

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