Web Presence Gives Your Business a Marketing Tool
Byline: Melissa Seelenmeyer
A BUSINESS website is an important marketing tool. It operates as the hub of marketing activities; profiling your brand, promoting your goods and services, reaching new customers and generating sales. Without a high quality website, you are not using the internet to its full potential.
In the eyes of a consumer, a website establishes credibility and gives people peace of mind about your business. Whether youare selling a product or service or simply providing information, a web presence establishes trust and a credible face for your business.
Operating 24/7, a website gives customers a convenient way to find out valuable information about your business. Consumers research online before they buy a new product or service and the majority of consumer decisions are initiated during this research phase. A well optimised website can reach potential customers very early in the buying cycle.
A website can provide cost effective (or even free) marketing opportunities. Simply having a website (optimised for SEO) gives you ranking for your targeted keywords. Good digital marketing can bring qualified visitors to your website, converted into prospects using call to actions (CTAs) and opt-in forms for re-marketing. …