Times to Launch Digital Edition to Serve National Audience

The Washington Times (Washington, DC), August 1, 2013 | Go to article overview

Times to Launch Digital Edition to Serve National Audience


Byline: THE WASHINGTON TIMES

The Washington Times announced Thursday that it is launching a subscription-only digital edition to serve its growing national audience of readers who consume news on tablets, cellphones and other mobile devices.

The Washington Times National Edition will debut in September as an HTML5 application that can be accessed on any mobile device with a modern browser. It will present the newspaper's best stories and commentary in a magazine-style, interactive reading environment while showcasing exclusive content not available on other platforms offered by The Times.

We're excited to finally be able to invite the millions of our readers across the country to The Washington Times club with a subscription product that serves national audiences as powerfully as our local print edition serves readers in the Washington, D.C., area, said Larry Beasley, president and CEO of The Washington Times.

Added John Solomon, The Times' editor and vice president for content and business strategy: "We've partnered with some of the country's cutting-edge technology companies to create a 'living newspaper' that updates itself throughout the day,

formats itself to the mobile device you are using at any given moment and showcases exclusive content that can't be accessed anywhere else."

Officials at The Times said the new National Edition leverages the power of HTML5 programming to create an intimate reading experience akin to the heyday of national magazines while offering readers and advertisers the power to interact and engage content in a mobile digital environment.

It's the best of both worlds - a newsmagazine whose cover stories update throughout the day while giving readers the power to share, engage and interact with news and opinion in a four-dimensional environment, Mr. Solomon said.

The Times plans to charge $2.99 a week, $5.99 a month or $39.99 a year for a subscription to the National Edition. Full annual subscribers to the daily print edition can use the app free of charge, and the newspaper plans to keep open and offer free access to its content on its website at washingtontimes.com.

Readers can go to http://www.washingtontimes.com/TWTapp to sign up for an early release of the app. Early registrants will get a 30-day free trial before subscription fees are charged. The app is expected to be offered in the Apple App Store and Google Chrome Web Store later this year.

The National Edition will include several sections of content each day, including Top News, Opinion, Sports, Politics, National Security and offerings from its citizen journalism portal known as TWT Communities.

The Times tapped the expertise of several leading technology companies. …

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