The Other Football: Jason Sudeikis Switches Sports, but Not His Coaching Style, in NBC's Comical English Premier League Promos

By Nudd, Tim | ADWEEK, August 19, 2013 | Go to article overview

The Other Football: Jason Sudeikis Switches Sports, but Not His Coaching Style, in NBC's Comical English Premier League Promos


Nudd, Tim, ADWEEK


Idea Marketers and broadcasters have tried to sell U.S. audiences on football--i.e., the global, non-American kind--since before Pele laced up his boots for the New York Cosmos. Now it's NBC Sports' turn--and it has skin in the game, having shelled out $250 million for the rights to three years of English Premier League matches. New York ad agency The Brooklyn Brothers, whose creative director Guy Barnett is a British expat and big Tottenham Hotspur fan, is charged with attracting various audiences to the coverage, from existing fans of British clubs and Major League Soccer teams all the way down to NFL fans who may have never considered watching the other football. To appeal to the Latter, the agency rolled out a five-minute Web film--cut into TV spots--starring Jason Sudeikis as an American football coach hired to manage Tottenham. It's a farce, full stop, as Sudeikis' Coach Lasso is gloriously, gum-smackingly ignorant of the beautiful game yet dives into the job with unabashed zeal. "We have a character in Ted Lasso who can talk directly to that broader sports fan and help not only explain [the game] but bring the American attitude toward soccer in a funny way," said Barnett. "Jason was just brilliant. It was an improvisational tour de force."

Copywriting/Talent The agency worked on an initial script with Sudeikis and two of his friends--Joe Kelly, a Saturday Night Live writer, and Brendan Hunt, who also plays the assistant coach. "We worked on various setups, but a lot of it was improvised on the day. A lot of it was just amazing inventiveness by Jason," said Barnett. The template for the film was the typical 60 Minutes segment, with a sit-down interview as the spine of the piece and footage from training and a press conference mixed in. "It's a day in the life of this coach as he tries to understand this not-so-complex game," said Barnett. A bewildered Lasso tries to comprehend soccer's version of offside and tackling, and why there are ties but no playoffs. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited article

The Other Football: Jason Sudeikis Switches Sports, but Not His Coaching Style, in NBC's Comical English Premier League Promos
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this article
  • Highlights & Notes
  • Citations
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.