AV Corporate: PC Anti-Virus 2.0 Project: Instructor's Note

By Manuel, Manuel C.,, III | Journal of the International Academy for Case Studies, February 2013 | Go to article overview

AV Corporate: PC Anti-Virus 2.0 Project: Instructor's Note


Manuel, Manuel C.,, III, Journal of the International Academy for Case Studies


CASE DESCRIPTION

The primary subject matter of this case is operations management specifically new product development. Secondary issues examined include supply--chain management, customer --investor relations and change management. The case has a difficulty level appropriate for junior level courses. The case is designed to be taught in one class session equivalent to one and a half hour (specifically if an assigned group of students does a 20-30 minute presentation of their analysis and recommendations and the rest of the period is spent for discussion (through question and answer)). It is expected to require between four to six hours of outside preparation by students.

CASE SYNOPSIS

The technology landscape is continually evolving--throughout the history of Information Technology (IT) we have seen how companies manage changes like advances in processing, the smartphone revolution, the introduction of social networking and the like. This has radically transformed human--technology interactions.

Therefore, the challenge in the IT industry is for companies to constantly keep abreast with technological advances as these affect not only their business processes but those of their suppliers and customers as well. …

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