Hoopla Digital: Check out the Video

By Brynko, Barbara | Information Today, October 2013 | Go to article overview

Hoopla Digital: Check out the Video


Brynko, Barbara, Information Today


Librarians and their patrons now have a quick and easy way to check out video and music content.

The new video/music service, which was rolled out to libraries nationwide in July 2013, has a catchy name: hoopla digital, better known as just "hoopla." Jeff Jankowski, owner and founder of hoopla digital, wanted to stick to a name that "was fun, light," he says. And hoopla digital makes it easy for patrons at participating libraries to get free access to thousands of videos, music selections, and audiobooks by using their existing library cards. Plus, they can access the digital content collections without ever worrying about missing a return date.

"Users can gain access to thousands of titles either via instant streaming or temporary download to their smartphones, tablets, or computers," says Jankowski. "There's no waiting involved and no late fees because there is an automatic return built into the system," he says. Audiobooks have a 21-day window for rentals; most videos have a 3-day rental limit. At deadline time, the content (whether streamed or downloaded) simply disappears from a patron's device.

Since launching in beta in March 2013 and going live in July, hoopla digital already has a network of 100 libraries, and the list of library partners continues to grow, says Jankowski. The biggest draw at libraries is music, and 70%-80% of the albums offered via hoopla top the Billboard charts. …

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