Section 4: Publishing Technology

Folio: the Magazine for Magazine Management, December 2013 | Go to article overview

Section 4: Publishing Technology


ADVERTISING/CRM SYSTEMS

Media Services Group

One Landmark Square

8th Floor

Stamford, CT 06901

Phone: 800.234.4674

Fax: 203.921.1791

Web: www.msgl.com

Contact: Lee Pierce, VP, Sales

Email: sales@msgl.com

COMPANY OVERVIEW

Media Services Group specializes in innovative software solutions, helping publishers run more competitive and profitable businesses.

OFFICES WORLDWIDE

Los Angeles

Seattle

Phoenix

Houston

Stamford

London

Elan Ad[TM] is the proven standard in ad sales and billing software. It is used by many of the world's largest and most successful publishers to manage print and online ad sales, sponsorships and other ad-based revenue streams. It is consistently chosen for its proven ability to help integrate, automate and streamline the complexities of advertising businesses.

SOME KEY FEATURES

Elan Ad is unmatched in both flexibility and depth and breadth of functionality. Thousands of publications depend on it to:

* Maintain integrated client and prospect databases

* Manage materials and production workflow

* Build and sell multimedia packages

* Create flexible billing schedules

* Track advertising orders from opportunity to proposal to production

* Bill ads in print and online

* Build and bill classified ads

* Calculate and validate rates and contracts for any number of publications

* Provide detailed reports for sales, production and accounting

* Monitor order status, production requirements, problem accounts

* Improve credit & collections

* Track competition and provide market share analysis

* Analyze business trends

* Provide detailed forecasts

* Streamline communication between ad sales, internet sales, accounting and production

INNOVATION

Media Services Group continues to lead the publishing software marketplace with new approaches to common challenges in business process and workflow. Order-to-Print (OTP) is the first & only software solution to offer complete integration of:

* Online ad portal

* Advertiser catalog and self-service

* Automated ad trafficking

* Order processing and billing

* Flat planning and page imposition

* Digital integration to printers and online

* Direct integration with ad servers such as Double-click

INTEGRATION

Elan Ad is one component of a larger, integrated suite of publishing and event management modules including:

* Advertising Management

* Online/Web Advertising

* Conference and Exhibition Management with Floor Planning

* Circulation Fulfillment

* Newsstand/Single Copy Sales

* Book Publishing

* Rights & Royalties

* Inventory and Warehouse Management

* Print & Online Directory Publishing

* Membership

* CRM

* Accounts Receivable

* Credit & Collections

* Purchase Orders

* Job Costing

* Accounts Payable

* General Ledger & Fixed Assets

* Mobile access with Elan.Web

* Salesforce.com[R] Integration

These modules can be implemented in any combination and installed on-site or hosted via the internet.

FOCUS ON RAPID, MEASURABLE ROI

Helping drive and sustain profitable growth is a hallmark of Media Services Group software and services. Significant ROI is typically found in:

* Reduction of expense via process integration and automation

* Increasing customer retention and loyalty by leveraging technology

* Identification of opportunities for strategic company growth

CUSTOMERS

Media Services Group provides software and services to hundreds of publishing businesses of all shapes and sizes, across five continents. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Section 4: Publishing Technology
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.