New Products Rule ATM Conference; Bankers at BAI Parley See Increased Automation as Way to Cut Costs

By Weinstein, Michael | American Banker, December 14, 1984 | Go to article overview

New Products Rule ATM Conference; Bankers at BAI Parley See Increased Automation as Way to Cut Costs


Weinstein, Michael, American Banker


NEW ORLEANS -- Over the past few years, bankers have been using technology to reduce the cost of delivering banking services to consumers.

Automated teller machines have perhaps been the most prominent devices banks have used to promote self-service banking. But banks have been expanding beyong traditional teller machines and ATM functions to offer new features and equipment that they hope will make banking even more automated.

This trend was exemplified by some of the new products featured at a recent electronic banking meeting, the Bank Administration Institute's ATM/7+ conference held here this week.

NCR Corp. introduced an information terminal based on videodisc technology; several new cash dispensers were on display; and two firms showed that their electronic terminals are capable of printing bank account statements.

National Cash Register Co., based in Dayton, Ohio, is the first major supplier of computer equipment to the banking industry that has offered a videodisc terminal.

NCR's machine, like most videodisc units, supports images that are as clear as those seen on television. The visual images, which are superior to those produced by traditional computer-generated graphics, make videodisc technology a better marketing tool, according to an NCR marketing representative.

NCR's machine is activated by touching the video screen. It includes equipment to support accompanying sounds, such as words or music, and at its demonstration was capable of playing in English or German, depending on the user's choice.

But videodisc technology is expensive. Although the unit itself costs $11,000, development of the videodisc and necessary software could cost anywhere from $75,000 to $200,000, according to the NCR representative.

A videodisc can store a large amount of data. It looks like a phonograph record and is read by a laser.

NCR suggested that banks could use the machine to provide information and promote products to consumers or to train bank employees. The company is also working with two retailers in connection with its videodisc system, the NCR marketer said. NCR considers retailers, among the nation's preeminent marketers, to be the firm's biggest market for the product, he said.

Less glamorous than the videodisc terminal but more popular with bankers these days is the cash dispenser. Three new types of cash dispensers were introduced at the conference. …

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