An Eye for Life in the Fast Lane; London Live's Current Affairs Team Will Include a Presenter Who Is Used to Working at Speed, and Is All for Audience Interaction, Says Stefano Hatfield

The Evening Standard (London, England), March 17, 2014 | Go to article overview

An Eye for Life in the Fast Lane; London Live's Current Affairs Team Will Include a Presenter Who Is Used to Working at Speed, and Is All for Audience Interaction, Says Stefano Hatfield


Byline: Stefano Hatfield

CLAUDIA-LIZA Armah has a different challenge to her fellow presenters in the launch line-up for London Live. The snappy, fast-paced reporting style of the channel's news and current affairs output will require most of them to be more concise and to the point than they are used to but by contrast, Claudia-Liza, 34, will need to be more expansive.

That's because her last gig before London Live saw her presenting the hourly 60 Seconds news bulletins on BBC3. That meant devoting nine, perhaps 10 seconds and three sentences per story. Plus, of course, there was the challenge of choosing the image that best told the same story.

It's Tomlinson, Louis Tomlinson "You absolutely had to know who your audience was to work that way," she says. "Because it was the BBC, we had so much research available to us for example, the audience really cared about China. But we very rarely got feedback. The only time I can remember is when I got Louis Tomlinson's name wrong and I had all the One Directioners wanting to kill me."

It's the opportunity for audience interaction, and the chance to have viewers help shape the show, that were among London Live's chief attractions. Claudia-Liza will be the main presenter on the lunchtime Headline London show and also work on London Go, the evening entertainment programme.

She relishes the opportunity for viewers to be able to join in the debate on the news headlines and question her panel guests live, including via Skype.

"We're genuinely moving with the way people consume media and connect," she says. "There's nothing really on television that reflects the way people consume the internet. People's tastes are so varied today. They want both light and shade. They resist stereotyping. And I mean young, old, black, Asian, whatever they want both fun and serious stories. And I want to have fun with the audience, and still be able to present the news."

From Romford to Norwich That's a theme that runs throughout Claudia-Liza's life and career. Raised on a West Kensington housing estate, she always needed "calming down" at school, where she was "class entertainer". …

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