Charley Has Eye for Beauty

Sunshine Coast Daily (Maroochydore, Australia), April 5, 2014 | Go to article overview

Charley Has Eye for Beauty


CHARLEY Greenfield could head off every day to a desk job and the security of a salary, but that is not for her.

The 30-year-old is not interested in the shackles of marriage, mortgages and motherhood that sometimes stop many women her age from following their dreams.

The former Sunshine Coast school student instead lives life on the wing, following her art and heart.

Charley's art is photography.

Some of her work is paid, some is not, and some might be. She does it because she loves it.

When we talk, she is in the middle of planning a shoot hours away from her Melbourne home in a remote corner of the state that will involve dozens of people.

There is no client. Her father does not understand how she makes money.

The photographs will be submitted for editorial use to magazines. If they get used, she gets paid.

For the models, make-up artists, and designers also involved, there is the chance they might pick up further work.

The shoot came about after Charley came across the location -- a stunning lake -- during a drive.

"A lot of the time we'll be out driving and I'll think, 'That's perfect'.

"And then I'll get a call from a model.

"And someone will ring and say, 'I love the way you shot that -- would you be interested in shooting this?'

"It all just happens really organically."

Photography happened the same way for Charley.

After leaving school, she worked as a personal assistant for a marketing and promotions executive on the Sunshine Coast, "a pretty serious job".

But Charley did not feel it was right for her and left to move to Brisbane.

"I'd gone straight out of school into full time work because I really didn't know what I wanted to do."

She picked up another job in Brisbane and then fell into event management. Through friends, she discovered young designers who had no way of getting their collections seen, and models who did not have enough work.

Offered the use of a venue for one night, she put together eight designers and 12 models in a fashion show and packed the place out.

Requests followed to help with fashion styling, art direction, and then she began taking photographs as well.

Her photography has developed from there, completely self-taught.

"Looking back at those early photos now, you can tell it was an amateur photographer.

"I didn't know much about angles but you could see what I was going for," she said.

Charley has expanded her repertoire since then to include web design, again self-taught. …

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