TV vs. the Stream Team

By Hoffmann, Melissa | ADWEEK, April 28, 2014 | Go to article overview

TV vs. the Stream Team


Hoffmann, Melissa, ADWEEK


Viewing habits show traditional TV networks still reign supreme, but video services like Netflix and Amazon Prime are catching up--especially with younger viewers.

Despite your Netflix binge-watching episodes, TV remains the medium of choice for viewing programming

YouGov interviewed about 20,000 U.S. consumers over the age of 18 during a 12-week period ending March 31, to find out which networks and streaming services they watched shows on in the last month. They compared this data to the 12-week period that ended Dec. 31.

YouGov's scores range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.

Current Viewing Habits

TV networks still enjoy a significant lead when it comes to adults who
watched in the past 30 days. But scores are much lower among
18-34-year-olds.

Streaming Viewer

                 Score   Previous   18-34

Netflix          32.3     28.2       38.9

Amazon instant
Video/Prime
Instant Video    23.6     24.2       12.0

Hulu Plus         9.3     10.1        9.6

Redbox Instant
by Verizon        5.7      8.5        3.1

Network Viewer

NBC              45.6      6.2       27.1
ABC              45.5     48.1       33.5
CBS              44.9     47.1       17.9
Fox              44.1     44.4       31.5
History Channel  40.4     40.8       22.4

Netflix was
the only streaming
service to increase
customers during
this period, while
the other services
stayed flat or
dropped. … 

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