Focus on Industries and Markets Business Economics and the Printing Industry

By Davis, Ronnie H. | Business Economics, April 2014 | Go to article overview

Focus on Industries and Markets Business Economics and the Printing Industry


Davis, Ronnie H., Business Economics


The printing industry has a large economic footprint that is dispersed through all 50 states. Based on the work of the Center for Print Economics and Market Research of the Printing Industries of America, this paper describes and analyzes the industry's segments, functions, and processes; macroeconomic drivers and competition; industrial structure; profitability; and prospects.

Business Economics (2014) 49, 122-126.

doi: 10.1057/be.2014 .9

Keywords: printing industry economics, printing industry profitability, printing industry competition, printing industry structure

This article provides an overview of the printing industry from the perspective of the Printing Industries of America (PIA), a trade association and nonprofit foundation. (1) Much of the analysis in this paper is based on key tracking metrics the association provides to its members.

1. A Large Industry Economic Footprint

The printing industry's aggregate economic footprint is very large. The PIA definition of the industry includes printing and related support activities (Economic Census code 323) plus print-related media (Economic Census code 511). Print-related media includes newspapers, periodicals, books, directory and mailing lists, and greeting cards, and covers only activity directly related to print.

Table 1 provides detailed information on the industry's economic footprint. In total, the industry produces approximately $156 billion in output annually. There are around 47,000 establishments in the industry, employing slightly less than one million employees. The average facility has around 20 employees and $3.3 million in annual sales.

Table 1. Print's Economic Footprint in the United
examin States (2012 Estimate)

Printing and related support activities

Shipments ($ billions)             $83.27

Shipments per plant ($ millions)    $2.97

Establishments                     27,977

Employment                        476,993

Print-related media

Shipments ($ billions)             $73.91

Shipments per plant ($ millions)    $3.80

Establishments                     19,154

Employment                        489,612

Total commercial printing and print-related media

Shipments ($ billions)            $156.18

Shipments per plant ($ millions)    $3.31

Plants                             47,131

Employment                        966,605

2. Industry Segments by Functions, Sectors, and Processes

Within the printing industry's overall economic footprint there are significant dynamics, and the PIA provides its members various perspectives. Its research divides print markets by function, processes, and sectors.

In terms of function, although many print products and services provide multiple functions, we sort by three major intended functions:

* Print intended to inform or communicate factual and editorial information such as magazines, newspapers, books, and reports.

* Print providing product logistics to manufactured products--packaging, labels, wrappers, and product user manuals.

* Print intended to market, promote or sell various products, services, political candidates, positions, or ideas--marketing and promotional print such as catalogs, direct mail, and brochures.

The logistics function is the highest growth function as this function has no digital competitor. Next in terms of strength is the marketing and promote function since print still provides effective marketing. The inform/communicate function is the weakest in terms of sales, as it is most impacted by digital competition.

The print industry market is divided into 31 product and service categories for the PIA "demand index," which is calculated by subtracting the proportion of panelists experiencing a drop in demand from the proportion experiencing an increase. Its 11 hottest markets have a demand index in excess of 50. A common theme in many of these hot markets is that they are web-based and focused on nonprint marketing services. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited article

Focus on Industries and Markets Business Economics and the Printing Industry
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this article
  • Highlights & Notes
  • Citations
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.