Marketing Leader of the Year Poll

Marketing, April 1, 2014 | Go to article overview

Marketing Leader of the Year Poll


These are the nominees for The Marketing Society Marketing Leader of the Year 2014, to be voted on by readers of Marketing and presented at the Society's Awards for Excellence on 5 June at the London Hilton Read these profiles and cast your vote by 5pm on Friday 23 May.

ABI COMBER, HEAD OF BRAND AND MARKETING, BRITISH AIRWAYS

The Comber pitch

This year British Airways topped the consumer Superbrands list for the first time, and no one can take more credit for the accolade than Comber.

A BA stalwart, Comber has led the flag-carrier's brand back into public favour from the inside-out: BA's advertising now carries the motto sewn into its staff uniforms: 'To fly, to serve.'

Now that the wheels are up, Comber is firmly on course to expand BA's successful work on its investment into new aircraft (think Dreamliners), classy customer service and its growing holiday business.

Her always-on, innovative and digitally focused leadership in marketing can only reach new heights in the coming year.

PETER DUFFY, GROUP COMMERCIAL DIRECTOR - CUSTOMER, MARKETING AND PRODUCT, EASYJET

The Duffy pitch

It's only three years since Duffy took up the marketing reins at easyJet. Nonetheless, in that time he's transformed the erstwhile no-frills airline's offering into one that includes mobile boarding cards, allocated seating and an overhauled digital presence.

Its soaring financial results are testament to Duffy's hard work in the marketing department: annual profits were up 51% last November and the carrier now serves more than 11m business passengers a year.

This, underpinned by the launch of the 'Generation easyJet' campaign, marks an impressive year.

MICHAEL INPONG, MARKETING AND R&D DIRECTOR, MULLER DAIRY

The Inpong pitch

For Inpong, innovation is key to growth and the past year or so at Muller has brought a characteristic focus on product launches.

Kids Corner made its debut in 2013 and went on to deliver pounds 6m in retail sales value; Muller de Luxe Corner delivered a similar return. By the end of 2013, Muller Corner, Mullerlight and Cadbury desserts contributed pounds 44m in additional sales.

Inpong can take much credit, not just for identifying gaps in the market, but also for backing launches with significant marketing support.

He started out at Procter & Gamble, but, after seven years, went to Nestle in 2007, then joined Muller in 2012. Cynics might wonder whether there remain any undiscovered gaps in the dessert sector, but you can bet Inpong is already on the hunt.

CATHERINE KEHOE, MANAGING DIRECTOR, RETAIL BRANDS AND MARKETING, LLOYDS BANKING GROUP

The Kehoe pitch

It has been a busy 12 months for Lloyds Banking Group's top marketer.

Her biggest task was to manage the departure of TSB and return of the Lloyds Bank brand, with the creation of a marketing strategy based on the line 'The Moments That Matter'.

Kehoe also oversaw the creation of a fresh ad strategy for Halifax, and an overhaul of insurance brand Scottish Widows.

Her efforts could have received no greater endorsement than the news that Lloyds reported its first annual profit since being part-nationalised at the start of the recession. In February, the bank revealed its pre-tax profits in 2013 were pounds 415m.

DAVID JAMES, MARKETING DIRECTOR, CONSUMER DIVISION, BT

The James pitch

Over the past year James, who joined BT in 2007, has had the enormous task of turning the company into a credible sports broadcaster from scratch. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Marketing Leader of the Year Poll
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Author Advanced search

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.