Strategies for Doing Business When Resources Are Few

By Docksai, Rick | The Futurist, September-October 2014 | Go to article overview

Strategies for Doing Business When Resources Are Few


Docksai, Rick, The Futurist


Overfished Ocean Strategy: Powering Up Innovation for a Resource-Deprived World by Nadya Zhexembayeva. BerrettKoehler. 2014. 195 pages. $27.95.

[ILLUSTRATION OMITTED]

Fish populations across the world are withering under unrelenting pressure from human population growth and rising demand for sea food. If some studies prove correct, there will be no more wild fish left to catch by mid-century. It's arguably a global crisis, but within this crisis lies a golden opportunity, argues Nadya Zhexembayeva, a business owner and professor of sustainable development at the IEDC-Bled School of Management in Slovenia:

We can make it the springboard for jumpstarting radical innovation toward energy-wise and resource-efficient business.

And this is not "green business"--Zhexembayeva emphatically distances herself from the myriad present-day lines of "green" and "sustainable" products that she says suffer limited appeal due to high costs, poor quality, or excessive and sometimes misleading hype.

The businesses that the new economy will be built on are an entirely different breed, characterized not so much by new products as by altogether new ways of doing business. She sums up these new practices as the "Overfished Ocean Strategy-"

Five key principles distinguish this new strategy from business as usual: Companies will repurpose waste materials into useful new products, instead of consigning them to landfills; they will act collaboratively rather than through top-down command; they will sell relevance, not products; they will make decisions via adaptable models, not rigid plans; and they will embed sustainable action throughout their organizations, rather than relegate it to solitary "green" departments. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Strategies for Doing Business When Resources Are Few
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.