EBSCO Flipster: A New Way to Read Digital Magazines

By Scardilli, Brandi | Information Today, January-February 2015 | Go to article overview

EBSCO Flipster: A New Way to Read Digital Magazines


Scardilli, Brandi, Information Today


EBSCO Discovery Service, EBSCO eBooks and Audiobooks, and EBSCOhost--the list of tools EBSCO Information Services provides to libraries is long. EBSCO's digital magazine offering was lacking, however, until its introduction of Flipster--a magazine reader that allows library patrons to browse issues of participating periodicals from an online interface.

"Flipster was a natural evolution for EBSCO," says Tracey Paine, director of product management in charge of Flipster. "We approached this as a library-first technology and built a user experience that kept that in mind." Patrons can access magazines from their desktop computers or mobile devices, and libraries can opt to allow their patrons to have remote access or in-library access only. A native app for Android devices (7" and bigger), Kindles, iPads, and iPad Minis is also available that enables downloading for offline reading. To start using Flipster, all patrons need to do is sign in using their library card.

"Flipster is the most heavily user-tested product launch we have had to date," says Paine. "Using Flipster to browse magazines is not a data-gathering, research-oriented experience, but a casual consumer reading experience, one that required a specific approach." EBSCO needed to build functionality that patrons of all ages could use. "[I]t was important that the full range of potential users was served well by the design," she notes. …

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EBSCO Flipster: A New Way to Read Digital Magazines
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