Doughnut Day Has a Nice Ring to It; Diary of an Estate Agent

The Evening Standard (London, England), March 4, 2015 | Go to article overview

Doughnut Day Has a Nice Ring to It; Diary of an Estate Agent


MONDAY Today is the day. The newest addition to Marsh & Parsons' growing London network opens its doors in Shoreditch, and I'm the sales manager. Hoarding down -- check. Office looking the business -- check. Phones on -- check. Staff present and correct -- check. And we're off.

We start the day with our meeting to go through all the instructions. Our zero per cent offer -- a loss leader -- means we've got 13 properties to sell before we even open the doors.

The team have got full diaries with viewings and we are following up with the buyers who were taken to see the properties at the weekend.

Despite the rain, our daily and weekly targets are set in stone.

TUESDAY Two new instructions. The zero per cent commission campaign has been through people's doors and is now sitting nicely on a billboard on Commercial Road, and we're receiving lots of calls.

Some are met with cynicism, but when I explain that there's absolutely no catch, and that the team and I are still paid to sell their property, my clients start to feel more comfortable. If they're thinking of selling, it's a no-brainer.

We're doing plenty of viewings, too, so it's only a matter of time before the offers start coming in. I hope. And in contrast to yesterday, there's not a cloud in the sky. I've also done some interesting valuations again today, in particular, a lady who has lived just off Brick Lane for 20 years -- and did she have some stories. Shoreditch has such a colourful and interesting past.

The owner of a terraced house in Bethnal Green, which I'm valuing, has just told me that the park where the library stands is known locally as 'Barmy Park' because for two centuries it was home to a madhouse.

WEDNESDAY The day starts very early at a hotel in Hammersmith (quite the trek from Shoreditch), where the results of our company-wide biannual customer service satisfaction results are presented.

Some of the results are staggering. …

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