Say It with Data: A Concise Guide to Making Your Case and Getting Results

By Bednar, Magen | Reference & User Services Quarterly, Summer 2014 | Go to article overview

Say It with Data: A Concise Guide to Making Your Case and Getting Results


Bednar, Magen, Reference & User Services Quarterly


Say it with Data: A Concise Guide to Making your Case and Getting Results. Priscille Dando. Chicago: ALA, 2014. 152 p. Paper $40 (ISBN: 978-0-8389-1194-5).

Today, libraries are under constant pressure to communicate with library policymakers and stakeholders the value of libraries and library services. Understanding how to strategically gather and utilize data are a key component in successful advocacy campaigns. In her book, Say it with Data: A Concise Guide to Making your Case and Getting Results, Priscille Dando explores the process of using data to advocate what libraries are being used for and why libraries are needed.

From the title alone, it is not obvious that Dando's target audience is school and public librarians. In the preface, Dando asserts that the target audience is "librarians and managers in school and public libraries" (vii). All of the examples included within the chapters and appendixes are specifically aimed at school and public librarians. However, because the majority of Dando's principles and examples can be easily adapted to any library environment, the book is also relevant to academic librarians who want to learn about incorporating data into advocacy work.

The book is comprised of six chapters and seven appendixes. In the first chapter, Dando describes the "six steps that are essential to a successful advocacy message based on data" (1). …

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