Peruvian Demonstrators Take on Trash Television

By Jana, Elsa Chanduvi | NotiSur - South American Political and Economic Affairs, March 27, 2015 | Go to article overview

Peruvian Demonstrators Take on Trash Television


Jana, Elsa Chanduvi, NotiSur - South American Political and Economic Affairs


Peruvian youth activists, journalist groups, and other professional associations have used a pair of street demonstrations to spark a public debate regarding the content and quality of the country's television programming.

Demonstrators held their first "march against trash television" on Feb. 27 in Lima and at least eight other cities. Trash television, in this case, refers to the ultra-gory news programs, variety shows, and reality competition shows that are so prevalent--and popular, according to the ratings--on Peruvian channels.

Topping their list of demands is that broadcasters respect Article 40 of the country's Ley de Radio y Television, which is supposed to protect children from certain kinds of content. "Programming that is transmitted during family hours [6 a.m. to 10 p.m.] must avoid violent, obscene, or any other content that goes against the inherent values of the family, children, and adolescents," the section reads.

Youth organizations and their allies turned their attention to the television issue after successfully opposing a youth labor law that President Ollanta Humala tried to impose last year (NotiSur, Jan. 16, 2015). Activists challenged the initiative, which restricted certain labor rights, with a series of massive street demonstrations that ultimately prompted Congress to repeal the law on Jan. 26 (NotiSur, Feb. 27, 2015)

Organizing through social-media channels, youth groups such as the Coordinadora Nacional de Juventudes Digitales and Foro Nacional de Juventudes de los Partidos Politicos have joined forces with artists and professionals, including journalists and psychologists. On Feb. 27, in Lima, hundreds of people from the various groups made their way to local television stations to protest poor-quality programming.

Organizers say media outlets, besides ignoring Article 40, are also failing in their duty (as established in the Ley de Radio y Television) to promote education and culture. It was with that argument in mind that the movement held a second demonstration, on March 13, to protest against advertisers that finance the television programs in question. The demonstrators specifically targeted the Ministerio de Transportes and the headquarters of the Sociedad Nacional de Anunciantes (the national advertisers association).

"We're calling on these advertisers to stop using their publicity to feed these morbid and frivolous programs that fail to comply with Article 40 of the Ley de Radio y Television and instead spread anti-values that harm the mental integrity of children," Max Obregon of the Colegio de Periodistas del Peru, a professional journalist association, told Diario Uno. "I hope [advertisers] take this into consideration and stop sullying their brands and their images." Obregon went on to say that the movement's goal isn't to censure or shut down television programs but to make sure broadcasters follow the law.

Reports surfaced that same day that Cencosud, a business consortium that includes the Paris department store brand and Metro and Wong supermarket chains, decided to stop running ads during seven high-rated programs. Spokespeople for Cencosud made it clear, nevertheless, that the consortium will continue working with the television stations that air the programs in question. They denied, furthermore, that the decision had anything to do with the demonstrations.

"No interest in social issues"

In his interview with Diario Uno, Obregon said television station owners and managers have sold out, that they went from dealing with the dictatorship of President Alberto Fujimori (1990-2000), which controlled their editorial lines, to peddling trash television, which is distorted and without values. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited article

Peruvian Demonstrators Take on Trash Television
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this article
  • Highlights & Notes
  • Citations
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.