CAMERON'S 'BLOODY LIVELY' FIGHTBACK; Pumped-Up PM in Shirt Sleeves Vows to Win Election Battle Business Backs Cameron to 'Finish the Job'

The Evening Standard (London, England), April 27, 2015 | Go to article overview

CAMERON'S 'BLOODY LIVELY' FIGHTBACK; Pumped-Up PM in Shirt Sleeves Vows to Win Election Battle Business Backs Cameron to 'Finish the Job'


Byline: Joe Murphy and Joseph Watts

DAVID CAMERON turned on the passion today in a "bloody lively" fightback aimed at saving his election hopes.

In a change of style, the Prime Minister spoke in shirt sleeves, with no notes or a microphone. "If I'm getting lively about it, it's because I feel bloody lively," he told a business audience in London.

"We have got a fight on our hands and I am going to win that fight. It's a battle for the backbone of Britain, that's what this election is about."

His "pumped-up" performance came after a wobbly weekend during which Tory MPs and donors complained that the continual focus on the economy in the campaign masterminded by Lynton Crosby was turning voters off.

Mr Cameron made his speech standing on a box, evoking memories of John Major's soapbox tour of shopping centres which helped win a surprise victory for the Conservatives in 1992.

"Some people think stability and security are boring I don't," Mr Cameron said, adding: "If you want risk, if you want to take a punt, go with the other guy."

At times Mr Cameron's voice became hoarse and even squeaked. Asked to explain his change of tone, he said he got "pumped up" when meeting those involved in small businesses. "Taking a risk, having Continued on Page 9 Continued from Page 1 a punt, having a go, that pumps me up," he added. "I want people absolutely to know why I want this so badly," he said.

"I want it for the person who is working hard and trying to provide for their family.

"I want it for the people trying to build a better life because they are putting in the effort.

"I want it so we have a country where if you work hard you get rewarded. …

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