An Examination of Undergraduate Student's Perceptions and Predilections of the Use of YouTube in the Teaching and Learning Process

By Buzzetto-More, Nicole A. | Interdisciplinary Journal of e-Skills and Lifelong Learning, Annual 2014 | Go to article overview

An Examination of Undergraduate Student's Perceptions and Predilections of the Use of YouTube in the Teaching and Learning Process


Buzzetto-More, Nicole A., Interdisciplinary Journal of e-Skills and Lifelong Learning


Introduction

Social networking systems come in many forms from bookmarking services like Delicious, Pinterest, and BibSonomy; to 3D Virtual Worlds like Second life; professional networking systems like LinkedIn; Blogging tools like Blogger; microblogging tools like Twitter; collaborative content creation tools such as Wikipedia or Wikispaces; photo sharing services like Flickr and Instagram; profile and friend management/communications systems like Facebook and MySpace; video sharing services like YouTube; and micro-video blogging services like Vine. Inherent to all is the concept of user generated content, sharing, and social commentary, which have been found to encourage student expression and participation as well as foster social learning theory (Buzzetto-More, 2012a). Further, they have all been found particularly effective at appealing to digital natives (Buzzetto-More, 2012b; Buzzetto-More, 2013a).

This paper specifically explores Web-based video services. Accordingly, two types of video services available online were identified as (1) video viewing services that allow users to view videos, and (2) video sharing services that allow individuals to upload videos and share them with others for commentary.

A February 2014 article by eMBA (2014) presented the top 15 video viewing and sharing services, by reporting such information as number of unique monthly visitors and Alexa, Quantcast, and eMBA rankings. Table 1 presents the findings, which demonstrate the dominance of YouTube with an estimated 1 billion unique monthly visitors compared to the 150 million visitors of the second most popular video viewing Website Netflix. Additionally, the chart designates whether a services includes video sharing capabilities.

When only video sharing services are considered there are currently over 50 such services available (Preece, 2014). These services vary considerably and were ranked by Preece (2014) who considered five categories:

* audience features such as search-ability;

* screenshot previews; incorporation of user ratings and descriptions;

* producer features that assist in video uploading and creation; overall content;

* ease of use; and help and support.

Based on the criteria considered and analyses performed, YouTube was the only video sharing service that scored a perfect 50 (Preece, 2014), with the complete top 10 depicted in Figure 1.

YouTube, which is a subsidiary of Google Inc., is the Goliath of video sharing services. YouTube supports the distribution, sharing, and organization of user-generated video. The service allows unregistered users to watch videos and post comments and allows registered users to upload movie clips, television clips, music videos, original short videos, documentaries, animated shorts, slideshows, as well as video captured via mobile devices.

YouTube allows users to create custom YouTube channels as well as embed videos on other social networking pages and blogs using HTML code. It also allows users to share, send, and leave comments about videos.

A vast range of videos are available for viewing. In terms of the most popular types of videos viewed by category music has consistently been found to be the most popular, followed by entertainment, and people/blogs (Sysomos, 2009).

Approximately, 60 hours of video are uploaded to the YouTube Server every minute, or one hour of video is uploaded to YouTube every second; over 4 billion videos are viewed each day, and over 3 billion hours of video are watched each month (Prigg, 2012). The average user spends 20 minutes per day on the site and more video is added to YouTube per month than the 3 major US TV networks created in 60 years (Prigg, 2012). On Facebook alone 500 years of YouTube videos are watched each day and over 700 YouTube videos are shared on Twitter each minute. Finally, YouTube is currently the number 2 search engine on the Web (Buzzetto-More, 2013b). …

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