Burger King to McDonald's: Let's Make a McWhopper Whopper: 'Proposals like McWhopper Make Noise'

Daily Herald (Arlington Heights, IL), August 27, 2015 | Go to article overview

Burger King to McDonald's: Let's Make a McWhopper Whopper: 'Proposals like McWhopper Make Noise'


Byline: Candice Choi Associated Press By Candice Choi Associated Press

NEW YORK This probably isnt what the United Nations had in mind when it established the International Day of Peace: Burger King is asking McDonalds to join forces to create a "McWhopper."

In full-page newspaper ads Wednesday, Burger King said its calling for a truce with McDonalds so that they can create a mashup of their most famous burgers the Big Mac and the Whopper. Burger King says it wants to serve the concoction for a single day at a popup location in Atlanta, a midway point between the headquarters of the two chains.

Burger King is tying the publicity stunt to a nonprofit called Peace One Day, which says it promotes Peace Day. The United Nations created the International Day of Peace in 1981 to coincide with its annual opening session in September. It then designated Sept. 21 as the annual "day of nonviolence and cease-fire" in 2001.

In a response posted on its Facebook page, McDonalds CEO Steve Easterbrook said the proposal was inspiration for a good cause, and that he thinks the two companies could do "something bigger to make a difference." Then he took a dig at the ploy by Burger King.

"Lets acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war," Easterbrook said.

He added "P.S. A simple phone call will do next time."

The proposed mashup of the Big Mac and Whopper would include elements of each, such as flame-broiled beef patty and a middle bun, according to a website

Burger King set up. Burger King notes on the site that its open to discussing the proposal, but that details would have to be worked out in time for Peace Day.

"Proposals like McWhopper make noise," Burger King says in a video on the site.

Burger King said the ads asking McDonalds Corp. about the proposal were to run Wednesday in The New York Times and The Chicago Tribune, the latter of which is based near McDonalds headquarters in Oak Brook, Illinois.

Burger King, based in Miami, is owned by Restaurant Brands International, which also owns Tim Hortons.

Follow Candice Choi at www. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited article

Burger King to McDonald's: Let's Make a McWhopper Whopper: 'Proposals like McWhopper Make Noise'
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this article
  • Highlights & Notes
  • Citations
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.