Report Highlights the Benefits of Monitoring Fleet Activity: Lawn and Garden Industry Ranks in Top 3 among Safest Drivers

Landscape & Irrigation, May-June 2016 | Go to article overview

Report Highlights the Benefits of Monitoring Fleet Activity: Lawn and Garden Industry Ranks in Top 3 among Safest Drivers


Lawn and garden industry professionals ranked in the top 3 among safest commercial vehicle drivers by profession according to the third edition of Fleetmatics' FleetBeat Report.

The Fleetmatics FleetBeat Report reveals the power of monitoring severe driving incidents through Fleetmatics' fleet management solutions. By leveraging billions of data points collected through its fleet management software, Fleetmatics has demonstrated that businesses utilizing fleet management solutions to manage their vehicles can help improve driver safety within four weeks after implementation.

Road safety is of utmost importance not only to fleet managers, employees and the general public, but also can make an impact on an economic level.

Fleetmatics is a leading global provider of mobile workforce solutions for service-based businesses of all sizes delivered as software-as-a-service (SaaS) with approximately 35,000 customers and approximately 709,000 subscribed vehicles worldwide.

For the third volume of the FleetBeat Report, Fleetmatics leveraged the more than 101 billion data points it has collected during the last decade to conduct an analysis of the driving behavior of the fleets of its customers throughout the continental United States. Fleetmatics used its fleet management software to gather data from approximately 177,000 of its customers' service-based vehicles with accelerometer tracking from October 2014--October 2015.

The findings of the report result from the analysis of data and safety scores collected during this time frame. Data was reviewed on a weekly basis and includes the number of severe driving incidents, as defined within the report, for each service-based vehicle each week. Safety score is a proprietary calculation of Fleetmatics that takes into account four severe driving behavior measurements (harsh acceleration, harsh braking, hard turns [cornering], and speeding over 80 miles per hour) and translates those measurements into a single score--an integer between 0-100, where 100 is the best score.

A hardwired GPS receiver installed directly in the vehicle collected real-time location data. The more severe driving incidents recorded by Fleetmatics' fleet management solution, the more a driver's overall safety score will be negatively impacted.

For the purpose of the report, the data was then analyzed by region, state and industry.

Who owns the road?

There are currently 27.6 million service-based vehicles in the U.S., accounting for 1 out of every 10 registered U.S. vehicles on the road today. These commercial fleets include businesses with Class 1-5 vehicles, classified by the U.S. Department of Transportation's Federal Highway Administration, (e.g., leasing, construction, plumbing, heating, pest control, local government vehicles, taxis). To put that into perspective, there are 5.6 million tractor-trailers registered in the entire U.S., which means there are approximately five service-based vehicles in use for every one tractor-trailer.

The National Safety Council estimated that 38,300 people were killed and 4.4 million were seriously injured on U.S. roadways in 2015. Per the Federal Motor Carrier Safety Administration (FMCSA), there were almost 30,800 fatalities on U.S. roadways in 2012, approximately 4,000 of which involved commercial vehicles (large trucks and buses). Of the 4,000, the FMCSA found that in about 30% of those cases, the commercial vehicle was at fault.

So what does this mean for businesses with a fleet of vehicles and workers in the field? Aside from the obvious concern of human impact, fleet safety carries enormous value at an economic level. In fact, the National Safety Council estimated the cost of motor vehicle accidents during just the first six months of 2015 was $152 billion dollars.

The impact of fleet management solutions on driving behavior

A useful fleet safety program should include a tool that can provide and analyze objective sets of data that show whether or not its drivers are engaging in risky behavior. …

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