ABS-CBN Claims TV, New Media Ratings Lead; GMA Top in Urban Luzon

Manila Bulletin, June 2, 2016 | Go to article overview

ABS-CBN Claims TV, New Media Ratings Lead; GMA Top in Urban Luzon


ABS-CBN Corporation reported that its TV and Studio business continued to register huge viewership on both traditional and new media for the month of May while rival GMA Network holds on to a larger Urban Luzon TV audience.

In television, ABS-CBN said it enjoyed a 12 percentage point-advantage over GMA Network, Inc., earning a 44 percent audience share compared to its rival network's 32 percent based on data from Kantar Media.

ABS-CBN content are also viewed widely on the Internet, garnering almost 20 million page views from people who chose to watch using their mobile phones, gadgets, or laptop via ABS-CBN's pioneering video streaming website, iWant TV.

The firm said it remains in a league of its own at the primetime block with a commanding 49 percentaverage audience share that is 18 percentage points higher than rival GMA's 31 percent average audience share during the same time block.

The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

Meanwhile, GMA continued to maintain its dominance in television ratings across all timeblocks in the viewer-rich areas of Urban Luzon and Mega Manila in May, based on data from Nielsen TV Audience Measurement.

Urban Luzon represents 77 percent of all urban TV households in the country, while Mega Manila accounts for 60 percent. (JAL)

During the covered period (with May 22 to 31 based on overnight data), GMA led competition in total day ratings in Urban Luzon with a household audience share of 38. …

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