Avida Helps Millennials Make Wiser Investment Decisions with 'Homepossible'

Manila Bulletin, February 19, 2016 | Go to article overview

Avida Helps Millennials Make Wiser Investment Decisions with 'Homepossible'


With better jobs, and increased spending power, Filipino millennials or those who belong to the 25-35 age bracket, have access to the finer things in life- be it gadgets, travels and fashion items. They want more things, and they want them quick, sometimes forgetting to make important long-term investments that can help secure their future.

Avida Land, a subsidiary of Ayala Land, and one of the leading real estate companies in the Philippines, is hoping to improve the financial habits of millennials, and encourage them to practice better management of their money, through its 'Homepossible' series.

Started in 2013, Homepossible is a series of grand home fair events that encouraged prospective home owners to take the steps towards financial independence and better wealth management. During the event, expert thought leaders give talkson financial management. Prospective home owners are also treated to special payment discounts and deals, bank tie-ups for special offers and freebies from event partners.

"Learning how to manage one's finances is the first step towards achieving financial freedom. Nowadays, there are many venues where you can invest and grow your hard-earned money; there are lost opportunities if you mishandle your finances. Millennials have more time to grow their investments so they have to take advantage of that," said Anne Baylon-Jara, Avida marketing manager.

Baylon-Jara noted that it is best for any investor to diversify his portfolio based on his life goals. One key investment area , she stressed, is real estate.

"Young Filipinos can invest in the financial and real estate markets. Property is indeed a good investment - take into consideration the increasing land values, and you can also realize gains from rental income. They also have a choice whether to live in the property that they bought or use it in the future," she added.

Baylon-Jara further noted that "buying a home is a major investment, and it is even more important for millennials to consciously and wisely manage their finances to achieve their dream homes". …

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