Brokers Thrive in a Booming PH Real Estate Market

Manila Bulletin, October 18, 2015 | Go to article overview

Brokers Thrive in a Booming PH Real Estate Market


The Philippines is in the midst of a real estate boom that is predicted to get even bigger in the years to come. Along with this good news are the challenges from the side of the real estate brokers and agents.

A lot of stories have been told about real estate agents, who cannot deliver what they promised, or worse run away with your hard earned money. To a lot of people, real estate is their first huge material investment.

There is also the need to run an organization to be more effective in handling clients. Thus, the need to professionalize the industry is a must to match the needs of the robust real estate sector. If you are a broker, your first concern is recruitment of qualified agents.

This has prompted global real estate players to put up their services in the country to help real estate brokers and maximize their potential. There are 1.2 million licensed realtors in the country.

RE/MAX, the largest real estate franchising company in the world, started an office in the country since 2012 offering a multi-tiered approach to help you target and attract winning agents.

RE/MAX is a business model which offers Sales Associates the highest possible compensation in exchange for their fair share of the business overhead expenses. The company's philosophy is that if you earn a commission, you should keep it! Sales Associates enjoy professional freedom and a power partnership. All Sales Associates have an interest in controlling expenses, and this will assure that the Owner/Broker (franchisee) and Sales Associates will be in business for the long term.

Managing the bottomline and controlling expense are also issues. There's the cost of maintaining an office and the operating expenses that come with it. At RE/MAX, each office is independently owned and operated to allow franchisees to revolutionize and introduce other income generating business models.

To help maintain market share, RE/MAX offers agent training and mentoring, business and technology tools, a network of experienced agents to tap into, and a worldwide referral network for leads.

The Denver-based company founded by Dave and Gail Liniger in 1973 has almost 100,000 agents in nearly 100 countries with more than 7,000 offices.

RE/MAX is the number 1 Global Real Estate Franchise. It is also the top real estate franchise in Entrepreneur Magazine's Franchise 500 and the leading real estate franchise on Franchise Times' Top 200. Last year, Entrepreneur Magazine named RE/MAX the #12 Global Franchise.

When a broker becomes a RE/MAX franchisee, he or she operates under the RE/MAX brand, which offers instant credibility and global recognition.

In the Philippines, the RE/MAX master franchise is owned by the company of Leonard P. Campos, President of RE/MAX Philippines and RE/MAX Micronesia. The relationship started when Campos and partners purchased the first RE/MAX Franchise office in Micronesia, specifically Guam.

"Nobody else in the world sells more real estate than RE/MAX and this means RE/MAX is a winning company that backs winners," said RE/MAX Philippines country manager Michelle Perlas. …

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