Pia Deplores Insensitive Clothing Ads, Fashion Shows

Manila Bulletin, September 24, 2014 | Go to article overview

Pia Deplores Insensitive Clothing Ads, Fashion Shows


Sen. Pilar "Pia" Cayetano yesterday urged local clothing retailers to exercise utmost social responsibility in its fashion shows and advertisements and be gender-sensitive in their businesses

Cayetano, head of the Senate Committee on Educations, Arts and Culture, made the call following the public apology made by Bench apparel and SM department store after they caught the netizens ire over indecent actions.

"The gestures shown by these two major retailers indicate their professionalism, sensitivity to gender issues and willingness to own up to their responsibilities as corporate citizens," Cayetano said in a statement.

Earlier, Bench issued a public apology for featuring a female model wearing skimpy clothing being walked on all fours - like a dog - and tied to a leash while being held by a fully dressed Coco Martin, a popular young actor, as they moved on the runway during the "The Naked Truth" denim and underwear fashion show sponsored by the popular clothing line.

The senator said she raised the issue to Ben Chan, chairman and CEO of Bench, whom she happens to know personally.

"I told him that while I respect the artistic license of the team that conceptualized the fashion show, the derogatory portrayal of women is offensive and should not be tolerated," she said.

"Such portrayals reinforce society's sexist view of women, instead of contributing to the gender education of our people, especially of our youth," the senator stressed. …

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