Rapid Use of Mobile Devices Spurs Internet Usage in Philippines

Manila Bulletin, July 3, 2014 | Go to article overview

Rapid Use of Mobile Devices Spurs Internet Usage in Philippines


The rapid uptake of mobile devices is spurring the growth of Internet usage in the Philippines, with an increasing number of Filipinos accessing the Internet at home via a mobile device, according to the latest Nielsen Pinoy Netizen report.

The report showed Internet penetration nearly doubled in the past four years, up from 27 percent in 2010 to 52 percent in 2014.

When connecting to the Internet, Filipinos prefer to use a mobile device than a desktop computer. Notably, the use of desktop computers to access the Internet showed a significant decline from 63 percent in the last quarter of 2012 to 35 percent in the first quarter of 2014.

The use of mobile phones to access the Internet is now equal to desktops at 35%. While desktop usage was on the decrease, the use of laptop to access the Internet remained stable at 41 percent and is now the most commonly used device to access the Internet.

"Filipinos are demanding fast, convenient and on-the-go access to the Internet," said Stuart Jamieson, managing director of Nielsen Philippines. "Mobile devices are effectively addressing this demand, and as a result, web users are migrating away from traditional PCs to connected devices as a means of accessing information online."

Growing proportionately with increasing use of mobile devices to access the Internet is the frequency with which netizens go online and the amount of time they spend online. Among home Internet users, almost six in 10 (58%) are online daily in the first quarter of 2014, against 23 percent in the fourth quarter of 2013. …

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