Situation and Development Opportunities of Creative Industries Companies in Latvia

By Dunska, Margarita; Marcinkevica, Aija | European Research Studies, September 2017 | Go to article overview

Situation and Development Opportunities of Creative Industries Companies in Latvia


Dunska, Margarita, Marcinkevica, Aija, European Research Studies


1. Introduction

Studying the role of creativity has become topical only in recent 20 years when a mutual connection has been established between economy and culture. Nowadays the transition is taking place from the information to creative economy where a significant role belongs to individual innovative ideas and creativity. Creative industries foster economic growth and represent one of the fastest developing business sectors in the world, and, consequently, occupy an increasingly bigger role in the national and global economy.

The term "creative industries" was first used in Australia in 1994; however, it gained wider popularity in 1997 when the Department for Culture, Media and Sport (DCMS) of the United Kingdom established the Creative Industries Task Force (Marinova and Borza, 2014). In 1998, DCMS published the Mapping Document of Creative Industries, which defined the sector and named its thirteen subsectors which were no longer called branches of culture (Maryunani and Mirzanti, 2015). DCMS used the term "creative industries" to classify the industries that have their origin in individual creativity, skill and talent and possess the potential for wealth and job creation through the generation and exploitation of intellectual property (Lee and Drever, 2013). UNCTAD defines creative industries as follows: "they comprise the cycle of creation, production and distribution of goods and services that uses intellectual capital as its primary input; they are a set of knowledge-based activities aimed at, but not limited to, art, potentially generating income through trade and intellectual property rights; they cover tangible products and intangible or art services with creative content, economic value that meets market goals." (Gregory, 2016). The Ministry of Culture of the Republic of Latvia describes culture and creative industries as "activities that are based on the individual and collective creativity, skills and talent and can raise welfare and create jobs by creating and using intellectual property. Creative industries create, develop, produce, use, demonstrate distribute and store products that possess economic, cultural and/or entertainment value." (Ministry of Culture, RL 2016).

The subject of the research is the creative industries companies in Latvia. The aim of the research is to evaluate the creative industries companies in Latvia, detect problems and identify opportunities for the company development. To achieve the aim of the research the following research methods were used:

For the acquisition of the data: theoretical research methods (textual analysis, document analysis and content analysis), empirical method--the survey method (questionnaires).

For processing and analysing the data: statistical analysis (descriptive statistics, grouping, comparison, analysis of statistical indicators--calculation of the means, mode, median and relative indicators and correlation analysis), method for the interpretation of economic processes, Pearson correlation).

To substantiate the analysis and establish the development opportunities, it is important to study namely the current situation and available information. This is why the chosen research period was from year 2010 to 2015. The survey conducted within the research took place in April and May, 2016.

For conducting the research individual questionnaires were used as they provide for the acquisition of diverse data and involving a rather large number of creative industries representatives. To receive a possibly larger number of completed questionnaires and prevent the interviewer's influence the questionnaire was completed electronically by using website visidati.lv the link to which was sent by email. The link to the questionnaire was sent to 1,093 representatives of the creative industries companies that fall into the range of the creative industries established in the research. Their contact information was obtained through the following resources: websites of different industry associations; databases Lursoft. …

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