Come Clean about Your Sky-High Delivery Fees, Watchdog Orders Firms

Daily Mail (London), April 12, 2018 | Go to article overview

Come Clean about Your Sky-High Delivery Fees, Watchdog Orders Firms


Byline: Rachel Watson Deputy Scottish Political Editor

A WATCHDOG has warned retailers to honour the delivery charges advertised on their websites amid a crackdown on rip-off fees.

The Advertising Standards Authority (ASA) has issued an enforcement notice to firms across the UK in an effort to protect customers in the most remote areas who are often hit with surcharges.

It follows a Scottish Daily Mail campaign highlighting concerns that customers in rural Scottish communities were being hit with 'rip-off' delivery fees when ordering products from online retailers.

Shoppers north of the Border pay PS36million more for deliveries - with some companies adding on charges despite claims of free or lower fees on their website.

The ASA guidance, which has been published by the Committee of Advertising Practice (CAP), means retailers must make any restrictions or exclusions clear to customers and display the real cost of deliveries prominently.

Firms will be required to take immediate action to ensure their advertising complies with the new guidance or face enforcement action, including the possibility of Legal action by trading standards.

Any claim of 'UK delivery' will now include all parts of the United Kingdom, including the Scottish islands, and surcharges will be banned if such a claim is made.

The announcement comes after Nationalist Moray MSP Richard Lochhead wrote to the ASA and sent it a dossier of 124 firms that had failed to be upfront on charges for delivery to remote areas of Scotland. In many cases 'free UK delivery' was advertised but a surcharge was added at the payment stage of online purchases. …

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