Lack of Innovation Harms Employee Motivation WORKER NEEDS

Cape Times (South Africa), May 4, 2018 | Go to article overview

Lack of Innovation Harms Employee Motivation WORKER NEEDS


TERMS like "innovation" and "productivity" are bantered so readily that it's easy for the organisation to forget that they have value. There are numerous case studies, research reports and statistical analyses that point looming fingers at the risks of not engaging with employees and the impact it has on the business.

Unfortunately, they all have a point. Organisations with disengaged employees have higher staff turnover, experience talent shortages and battle with productivity.

These combine to impact even further on the bottom line as the weight of employee departure and lack of motivation drag costs along behind them.

Several factors impact on employee engagement. A survey by TINYpulse found that the following issues generally led to employees looking for a new job: overwork and burnout, micromanagement and poor culture.

A survey by Ricoh - Empowering Digital Workplaces - found that employees were more likely to look for a new job if their company didn't prioritise technology. That same survey revealed that employees were drawn to organisations that invested in new technology (62 percent) and nearly 60 percent believed that better technology would have a positive impact on their working day.

The survey interviewed 3 600 employees from 23 countries, including South Africa, and found that the majority of people wanted digital because it empowered them to work smarter.

Digital investment is often linked to innovation - companies such as Google, Amazon and Disney are the beams lighting up the digital transformation landscape as they relentlessly introduce new and inventive ideas to the world.

These Fortune 500 companies are cutting the edge of innovation with their commitment to creating digital workplaces and solutions that inspire employees.

Why? In the case of Google and Amazon, along with other leading technology companies, it's the digital talent war alongside a commitment to building an immersive culture.

For others, such as Disney and FedEx, employee engagement is part of their strategy and corporate DNA. In all cases, digital plays a significant role.

So, what about those organisations that don't do digital? The Kodak story has been shared so often that it's almost cruel, but it remains a case study on how not to move with the times. …

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