An Unnatural Transformation

The Journal (Newcastle, England), July 2, 2018 | Go to article overview

An Unnatural Transformation


Byline: COREENA FORD Business writer coreena.ford@ncjmedia.co.uk @Scoopford

MYTHICAL monsters and magical artefacts are set to take over Gateshead's Old Town Hall Quarter in multimillionpound regeneration plans.

Dinosauria Ltd has reached an agreement with Gateshead Council for the long-term lease of the former town hall, paving the way for the buildings to be transformed into The Unnatural History Museum, eventually creating almost 300 jobs.

Following the agreement for the company to take on the lease of the 120-year-old buildings, there will be an initial eight-figure investment by Dinosauria Ltd to create the familyfriendly museum with 90 jobs created.

Rooms which once played host to council meetings will thrive with a collection of interactive exhibits made up of mythical monsters, legendary beasts and magical artefacts from Greek and Roman mythology, modern and classical fantasy stories, and magical folklore.

Attractions at The Unnatural History Museum will include wizards, unicorns, trolls, fairies, goblins and dragons, with a walk-through immersive experience for visitors to navigate, along corridors and through rooms filled with animatronic exhibits, virtual reality, audio-visual effects and live actors.

A further two phases will follow to extend the attraction, with the provision for additional leisure and entertainment including a themed restaurant with microbrewery and bar. The developments for the wider site will create more than 200 jobs.

The company is being supported by Newcastle-based wealth management specialists, Tier One Capital, which is assisting in raising finance for the project.

Tony Beddard, chief executive of Dinosauria Ltd and its subsidiary, The Unnatural History Museum Ltd, said: "The Unnatural History Museum will be a unique attraction launching within the UK and the Gateshead site, and offers a continually refreshing experience for fans of all ages who love fantasy, folklore and science fiction. …

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