Iowa Bankers Association Posting Part of Its Annual Convention on Web Site

By Woker, Craig | American Banker, September 16, 1999 | Go to article overview

Iowa Bankers Association Posting Part of Its Annual Convention on Web Site


Woker, Craig, American Banker


Bankers will not have to drive to Des Moines next week to attend the Iowa Bankers Association's annual conference.

Instead they can browse vendor booths or learn who is speaking at individual sessions at the trade group's "on-line convention," being held in conjunction with the annual conference from Sunday to Tuesday. The Iowa association believes it is the first state bankers group to host a virtual conference, at www.iabankers.com, to complement its real-world version.

"Suppose a bank's CEO attends the conference and hears a speech about all the wonderful ways to market to generation X," said Ben Hildebrandt, the association's vice president of marketing.

"He might return from the convention and talk with his marketing personnel about the speech, but he forgot to get the speaker's name and didn't take any notes. Now they'll be able to go on-line and find out the speaker's background and how to contact her."

Virtual attendees will not have access to the seminars, however. The group is unable post transcripts or outlines of speeches this year because of paid speakers' concerns that their talks would be pirated on the Internet. …

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