Store of Knowledge Joins WETA in Retail Effort

By Abrahms, Doug | The Washington Times (Washington, DC), April 29, 1997 | Go to article overview

Store of Knowledge Joins WETA in Retail Effort


Abrahms, Doug, The Washington Times (Washington, DC)


Washington's largest public television station plans to open a retail store in Arlington tomorrow that one executive described as a Zany Brainy for adults.

WETA, which owns both a radio and television station, has joined with the Los Angeles-based Store of Knowledge chain to open a retail outlet in the Fashion Centre at Pentagon City. The WETA Store of Knowledge hopes to appeal to WETA's highbrow audience with some 5,000 items, including software, cookbooks written by Public Broadcasting Service chefs, telescopes and a special section dedicated to selling public-television programs on videotape.

Arlington-based WETA joins a host of other media entities - including Walt Disney Co. and Discovery Communications Inc. - that have opened retail outlets to help promote their television shows.

"The biggest issue for us is promotion and brand extension - it puts us, hopefully, in more than one mall in Washington," said Lin Lloyd, WETA's executive vice president.

WETA, a nonprofit organization, hopes to open up to five stores in the area in the next two years. The stores will feature an "eclectic" mix of goods and will be like a Zany Brainy for junior high kids to adults, Mr. Lin said.

WETA is not contributing any money to the venture but will promote the store on its radio and television programs and in its membership magazine, which is mailed to more than 140,000 local members. The Store of Knowledge chain will operate the Arlington store, while WETA receives a 15 percent stake in the operation.

WETA will receive 1 percent of the store's gross sales - a typical Store of Knowledge sells $2 million a year, said Jennifer Fischer, a company spokeswoman.

Store of Knowledge owns 32 stores nationwide, all in partnership with public-broadcasting stations, she said. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Store of Knowledge Joins WETA in Retail Effort
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Author Advanced search

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.