Honda Plans Increasing U.S. Plant Capacity along with Lineup

By Eisenstein, Paul A. | The Washington Times (Washington, DC), August 1, 1997 | Go to article overview

Honda Plans Increasing U.S. Plant Capacity along with Lineup


Eisenstein, Paul A., The Washington Times (Washington, DC)


DETROIT - Honda Motor Co. is "studying" the idea of adding more capacity to its North American assembly operations.

Honda has come a long way since 1982, when it became the first Japanese automaker to open a "transplant" assembly line in the United States. Nearly all the passenger cars Honda sells in North America are now built here, and company officials hint that production capacity will grow as volume - and their model lineup expands.

The automaker has earned a reputation for innovation and reliability. But it's facing more challenges than ever, especially in the critical midsize market, where its Accord has long been a dominant player. At the same time, Honda is struggling to make up for a critical blunder, its late entry into the booming U.S. light-truck market.

For nearly a decade, Accord has been in a neck-and-neck battle with the Ford Taurus for bragging rights as the nation's best-selling passenger car. Taurus sales have slumped in recent months, but Honda missed its moment of opportunity to snatch the flag. Instead, the Toyota Camry slipped into first place, paced by a new model, lower prices and expanded production capacity.

"Right now it's an extremely tough battle in the midsize market," said George Peterson, chief analyst with the AutoPacific Group. "Honda is facing Toyota, which has its guns blazing."

The opportunity to catch Camry won't come until at least 1998, following the introduction of an all-new Accord. Industry analysts expect the new Accord to be a solid contender, but is that enough?

"Honda has always had good product, and when its competitors didn't, that was enough," said John Casesa, auto analyst with Wertheim Schroder. "But now the competition has gotten better and there isn't any more growth, so just making good cars isn't enough."

Along with the Camry, the Accord will face a newly restyled Nissan Altima, and Mitsubishi is updating its Galant. On the domestic side, Chrysler Corp. has all-new versions of its Concorde and Intrepid sedans on tap for the fall, and Ford aims to regain lost momentum by giving Taurus a face lift.

Honda of America's top U.S. executive, Senior Vice President Tom Elliott, insisted he isn't worried about Accord's ability to rise to the top in the midsize sales sweepstakes. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited article

Honda Plans Increasing U.S. Plant Capacity along with Lineup
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this article
  • Highlights & Notes
  • Citations
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.