A Valuable Resource for On-Line Advertisers

By Szadkowski, Joe | The Washington Times (Washington, DC), March 10, 1997 | Go to article overview

A Valuable Resource for On-Line Advertisers


Szadkowski, Joe, The Washington Times (Washington, DC)


Professor Jeff Richards of the University of Texas Department of Advertising (http://advertising.utexas.edu/) has developed a site that is a must-visit for any business planning on starting a Web-commerce site.

His on-line Advertising Research Resource Center provides a plethora of reading material and information about - surprise - advertising and marketing.

"It's ironic, but the University of Texas Department of Advertising is one of the top programs in the world, but not many people know about it," said Mr. Richards. "So the site was developed as a resource for students [and] to help make the professional community more aware of the program."

The site provides 13 information headings. For the advertising professional or the new business owner, the university's white paper "About the Future of Advertising" provides basic information on the role, scope and power of effective advertising and marketing.

The site provides a Dictionary of Terminology that can help the browser understand the language of effective advertising, while the Advertising Slogan and Quotations areas can be used to create ad copy and/or a media sales kit.

The Advertising Law and Ethics pages provide issue discussions, First Amendment rights information, sections on the use of deception in advertising, the running of contests and advertising to children. There are plenty of links to related topics, including advertising-related Supreme Court decisions. A bibliography of speeches and articles related to commercial speech provides significant content for the advertising executive or student studying free-speech issues.

"Advertising is something that people feel they know because they have been surrounded by it for their whole lives. They take a lot for granted without understanding how it's done," said Mr. Richards. "We're trying to provide a site that's an equivalent to an introductory textbook to advertising."

Mr. Richards encourages people with suggestions to improve the site, or questions that he can answer, to e-mail him at advertising@mail.utexas.edu.

DOWNTIME

Plan an evening's entertainment through the MovieFone Inc. Web site MovieLink (http://www.movielink.com). MovieLink provides local listings, movie reviews and the ability to purchase tickets on line. The $1.25 service charge per ticket must be weighed against standing in line for first-run movies, only to have them sell out before you get to the ticket window. Travelers can use the site's ZIP code search engine to find listings all across the United States.

The site is super-simple to use. You can choose to search a movie by theater name, title, time of show or just browse through the films that are being run right now. Show information includes stills, posters and even video clips from the movies.

BOOKMARKED

"Designing Interactive Web Sites" (Hayden Books, $45) can help the Web designer bring interactive life to his creations. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

A Valuable Resource for On-Line Advertisers
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Author Advanced search

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.