Business Goal: Www.profits on Net
Basch, Mark, The Florida Times Union
Culinary Art Designs is a Jacksonville business that designs
menus mainly for area restaurants and clubs. But now it's found
a way to expand beyond Jacksonville.
It's using the Internet.
Culinary Art Designs recently put a home page on the World Wide
Web so that Internet users all over the world can find and do
business with the Jacksonville company. The Web site
(www.culinaryartdesigns.com) is still being developed but
already the company has received electronic messages, or e-mail,
from interested customers around the country, said Helen
Covington, marketing director.
"A lot of it [business] is local, but we'd like to expand.
That's why we think our Web site and having e-mail is going to
be helpful," Covington said.
"It's a way for people to see us and know we exist," she said.
Culinary Art Designs is one of hundreds of Jacksonville
companies, both big and small, that are using the Internet to
increase their business. And with the World Wide Web still in
its infancy, having come into widespread use in just the last
three years, more and more businesses are going on the Internet
"I think we're just beginning to see the usage of businesses on
the Web," said Robert Norris, a former University of North
Florida professor who researched businesses using the Internet.
"We're seeing businesses that did not have an opportunity to
exist at all" that are starting up on the Internet, he said.
Dog Lovers Pedigree Service (www.dogloverspedigree.com) has
been in business since 1984, but it is getting a large amount of
its business from the Internet, said owner Darla Duffey.
"It is picking up. It has picked up in the last three or four
months," she said.
Duffey said about 50 percent of her Jacksonville mail order
business, which researches dog pedigrees, is now coming from
orders through the Internet. The rest come through
advertisements in Dog World magazine.
Besides taking orders through the Web, some businesses benefit
just from the exposure.
"I've had a lot customers find us on the Internet and come on
in," said Judy Charland of Judy's Homebrew Shoppe Inc., a
Jacksonville store that supplies beerand wine-making equipment.
Judy's Homebrew's site at users.southeast.net/(tilde)judy
offers the store's catalog and accepts orders but also provides
information on home brewing, including a 100-question quiz.
"We have a lot of fun with it. We have a lot of information
that customers like," Charland said. "Once we get people there,
we want them to stay on the site."
Of course, to stay on the site people have to first find the