Suns Pushing for Season Ticket Sales

By Daniels, Earl | The Florida Times Union, March 23, 1997 | Go to article overview

Suns Pushing for Season Ticket Sales


Daniels, Earl, The Florida Times Union


The blue envelope that recently arrived in my mailbox appeared

to be just another piece of junk mail.

Instead, the red strip across the front of the envelope

read: "The Southern League Champions are back!"

As in the Jacksonville Suns.

Like about 30,000 people in Jacksonville, I was the target of a

Suns direct mail campaign. The campaign is aimed at gaining

season ticket holders, the first time the Suns have embarked on

such a campaign.

Previously, the team did its own mail campaign, which reached

about 15,000 people. This year, it hired a Seattle-based company

to come up with a target audience. The company finds its target

audience by buying mailing lists from publications and

companies. Sometimes it does market research to come up with

addresses.

The contents of the letter were not overwhelming, but it was

done professionally.

There was one piece of paper that told you everything you

needed to know. And on the back there was a Suns schedule and a

diagram of Wolfson Park.

Suns General Manager Peter Bragan said the colors on the

envelope are not exactly correct.

"Nonetheless, I am not going to be picky about it," Bragan

said.

He said he had hoped the campaign could have started a bit

sooner. The team's season begins April 3.

"I know it's working because people are calling us," Bragan

said.

Suns officials will have a chance in the coming week to figure

just how many people they convinced. …

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